Insights

Ideas for Better Business

We don't write generic SEO articles. Here you'll find strong opinions and practical content on business.

17 articles

Strategy · 8 September 2026 · 5 min

A one-page strategy, or no strategy at all

If you can't explain your direction on one page, your team can't execute it.

Read →

Money · 6 min

Profitable on paper, empty in the bank

Profit is an opinion, cash is a fact. Here's how to stop being surprised at month end.

Sales · 6 min

Nobody reads your proposal. Change this.

Clients don't buy a list of activities. They buy an outcome, a date and the certainty they won't regret it.

Sales · 5 min

Discounting is a tax on a bad conversation

When a client asks for a lower price, the price is almost never the problem.

Money · 6 min

Stop selling hours

An hour measures cost, not value. Hourly pricing punishes exactly the thing you're best at.

Operations · 5 min

The weekly rhythm that replaces micromanagement

One repeatable 45-minute meeting does more for control than ten check-ins a day.

Operations · 6 min

Document your processes in 30 days without stopping work

You don't need a manual. You need ten processes described well enough for someone else to run them.

People · 6 min

Your first manager: the most expensive hire you'll make

Promote your best doer and you lose a great doer and gain a weak manager. Here's how to avoid it.

Technology · 6 min

Where AI actually pays off in a small business

Not in strategy. In the repetitive, boring, well-defined tasks that eat hours every week.

Founder · 5 min

Your calendar is your real strategy

Whatever the plan says, your direction is the sum of what you say yes to each week.

Money · 6 min

You don't need more revenue. You need a better margin.

Revenue is vanity. Margin is freedom. Here's how to tell which one you're actually short of - and what to do about it this month.

Operations · 5 min

Five signs your business is too dependent on you.

If your holiday costs you revenue, you don't have a business - you have a well-paid job. A five-point diagnostic.

People · 5 min

When to hire your first sales person.

Most owners hire a salesperson too early and then blame the person. Here are the conditions under which hiring actually makes sense.

Technology · 4 min

When AI automation is a waste of time.

Automation multiplies what you already have. If that's chaos, you get chaos - faster.

Strategy · 6 min

Why most small businesses don't have a strategy.

Not because they aren't smart, but because their strategy is a wish list, not a series of decisions about what to refuse.

Money · 5 min

How to know whether you should raise your prices.

Six signals showing your price has fallen behind - and how to correct it without losing your best clients.

Founder · 4 min

Revenue is not the same as business success.

The number you say at dinner and the number that defines your life rarely match.

The Founder Brief

Ideas for a better business, straight to your inbox.

Short, direct and practical. No spam, no generic advice.