NK Academy monogramNK Academy

Straight from Nikolay

The algorithm isn't your problem.

Before adding more tactics, you need one clear channel, consistency and a system you can actually manage.

NK Academy / Business Mentorship

Build a business that runs better. 

Direct business mentorship with Nikolay Kirilov for founders who want more clarity, structure, control and growth.

Strategy, sales, finance, operations, technology and AI - we treat the business as one system and work on what is actually limiting your growth.

30 minutes. One real problem. A clear next step.

STRATEGY/SALES/FINANCE/OPERATIONS/AI/GROWTH
Nikolay Kirilov - business mentor
StrategyGrowthTechnologyOperationsFinanceInternational BusinessStrategyGrowthTechnologyOperationsFinanceInternational BusinessStrategyGrowthTechnologyOperationsFinanceInternational BusinessStrategyGrowthTechnologyOperationsFinanceInternational Business

The approach

A business rarely needs more information. It needs better decisions.

My work combines hands-on experience in:

Strategy · Sales · Finance · Operations · Technology · Business development

with work on projects and companies in:

Bulgaria · United Kingdom · Europe · Asia

I don't look at sales separately from margin.

Marketing separately from the offer.

The team separately from the process.

Or technology separately from business logic.

We look at the business as one system.

Projects

I don't talk about business in theory only.

My work includes real companies, products, systems and business models.

Frevix / FML

International logistics · ERP · AI · Operations

Designing an ERP environment for multimodal freight forwarding - from booking and documents to pricing, tracking and carrier integrations.

See the project →

Threaded

Construction · Tender management · AI · SaaS

Structuring an entire tender workflow - from intake and AI trade allocation to RFQ, quote comparison and final estimate.

See the project →

Athletic IQ

SportTech · SaaS · Payments · AI

Building a digital ecosystem for coaches, athletes and parents with subscriptions, Stripe Connect, educational content, AI and wearables.

See the project →

GoRose

SEO · GEO · Digital growth

Building a productised service that improves business visibility both in Google and in AI-based search systems.

See the project →

Three paths

Where are you right now?

Pick the description that sounds most familiar and see what comes next.

01

I want to start a business

You have an idea or want to build something of your own, but you still need clarity on the customer, offer, price, positioning and first sales. You don't need another year of thinking. You need structure.

Explore NK30 and NK90 →
02

I run a business and want to grow it

There are clients, revenue and momentum. But sales are inconsistent, margins are unclear, the team waits for your decisions and the processes live in your head. Or you can simply see that the business is capable of more.

Let's examine your business →
03

I have one serious business problem

New pricing. A sales problem. Restructuring. A new service. A new market. An important investment. Operational chaos. Business Intensive is built for exactly these situations.

Explore Business Intensive →

Introducing the academy

01 / 08

You don't need another course.

Information is everywhere already. The problem isn't a lack of information.

The problem is understanding:

  • what matters right now;
  • what to do first;
  • what to stop doing;
  • where you're losing money;
  • how to turn the business into a system.

We work on your business. Not on theory.

Diagnostics

Where are you right now?

01

I have an idea but don't know where to start.

02

I have a business, but everything depends on me.

03

I have revenue, but not enough profit.

04

Our sales are inconsistent.

05

I have a team, but no system or control.

06

I want to grow, but I don't know the right next step.

Who it's for

Three stages. One approach.

The programme adapts to your business's stage. The work is different, the logic is the same.

01

For future founders

You have an idea and ambition, but no structure yet: what to sell first, to whom, at what price.

  • business model
  • market validation
  • target customer
  • offer and MVP
  • pricing
  • go-to-market
  • first sales
  • financial model
  • first 90-day plan
02

For early-stage founders

You already have clients and revenue, but everything runs through you. You sell, deliver, and put out fires. That's not how you grow.

  • priorities
  • sales process
  • pricing
  • customer acquisition
  • operational processes
  • first key hires
  • delegation
  • CRM and automation
  • financial control
03

For established business owners

You have a team, clients and revenue, but the old way of managing no longer works. A business at EUR 5,000 in revenue isn't run the same way as one at EUR 500,000.

  • management structure
  • leadership
  • KPI
  • margins
  • expansion
  • business intelligence
  • ERP / CRM
  • sales management
  • new markets and partnerships
  • organizational design

The System

Business is one system.

A problem rarely exists in isolation. Sales affects operations. Operations affects margin. Margin affects growth. Technology affects everything.

STRATEGYMARKETINGSALESFINANCEOPERATIONSPEOPLETECHNOLOGYGROWTHBUSINESS

What we work on

From strategy to execution.

  • Business model
  • Positioning
  • Pricing
  • Market entry
  • Growth strategy
  • ICP
  • Sales process
  • CRM
  • Lead generation
  • Closing
  • Sales management
  • Positioning
  • Funnels
  • Content
  • Customer acquisition
  • Measurement
  • Cash flow
  • Margins
  • Pricing
  • Forecasting
  • Profitability
  • Processes
  • SOPs
  • Delivery
  • KPIs
  • Management
  • Hiring
  • Roles
  • Leadership
  • Accountability
  • Performance
  • Automation
  • AI agents
  • CRM
  • ERP
  • Internal systems
  • Custom software

What makes us different

One mentor. One standard.

01

We don't teach generic theory

We don't care how a company "should" work in general. We care how yours works.

02

We work on real problems

This week - sales. Next week - cash flow. Next month - your first sales manager. There's no fixed curriculum that ignores reality.

03

There's one mentor

You don't join for one name only to be handed off to someone else. The core mentoring sessions are run by Nikolay Kirilov.

04

We look at the whole business

A pricing mistake looks like a marketing problem. A bad process looks like a people problem. We don't treat the symptoms - we look for the cause.

05

Technology is part of the business

AI, automation and software systems are already part of the competitive edge. But only when used correctly.

How we work

The right problem first. Then the solution.

01

We diagnose

Before looking for a solution, we have to be sure we're solving the right problem.

“We don't have enough sales” can be an offer problem.

“We have a people problem” can be a process problem.

“We need more revenue” can hide a bad margin.

First we find the constraint.

02

We set priorities

Not everything matters at the same time.

We decide what has the biggest effect now and what can wait.

03

We build the solution

That may be a new offer, pricing structure, sales process, KPI system, org structure, financial model, automation, CRM, ERP or a new way of working.

04

We execute

Strategy without execution is just a document.

We execute. We measure. We correct. We continue.

Scope

What we can work on

Sales and pipeline
Pricing and margin
Financial planning
Offers and business models
Marketing and positioning
Process and operations
KPIs and reporting
Team and org structure
Automation
CRM and ERP
AI
Growth strategy
New markets

Working hard, but the business isn't moving fast enough?

If that sounds familiar, the problem is usually not a lack of effort. More often it is:

  • the wrong priority
  • wrong pricing
  • no process
  • weak control over the numbers
  • unclear ownership
  • or a business that depends too much on the owner
Nikolay Kirilov during a 1:1 business session

Flagship

1:1 Business Mentorship

The highest level of direct work with Nikolay.

There's no one-size-fits-all programme. The work adapts to your business, market, problems and goals.

  • regular 1:1 online sessions
  • business diagnostics
  • strategy review
  • sales review
  • financial analysis
  • KPI review
  • action planning
  • support on key decisions
  • frameworks and tools
Apply for 1:1

The number of spots is limited.

Programmes

Other ways to work together.

Business Intensive

One focused strategic session.

For a specific problem, decision or opportunity.

Pricing / Sales / Expansion / Business model / Automation

Learn more →

Founder Mentoring

Small group mentorship.

Real founders. Real cases. Real decisions.

Learn more →

NK Academy Membership

Ongoing environment.

  • Live sessions
  • Q&A
  • Resources
  • Community
  • Business reviews
  • Office hours
Learn more →

Mentorship ≠ consulting

A document doesn't change a business.

The consultant arrives. Analyses. Produces a document. Hands it over. Leaves.

Mentorship works with progress over time: decision, execution, result, new problem, new decision. A business doesn't stand still. Neither do its problems.

The member's path

From clarity to scale.

STAGE 01

CLARITY

We understand the business.

STAGE 02

CONTROL

We build structure.

STAGE 03

GROWTH

We increase results.

STAGE 04

SYSTEMS

We reduce dependence on chaos and manual work.

STAGE 05

SCALE

We expand what already works.

Nikolay Kirilov

The Mentor

A business isn't separate departments. It's one system.

I work at the intersection of strategy, sales, finance, operations and technology. The goal isn't to give you more information. The goal is to help you make better decisions.

If something isn't working - I'll say so.

If the idea is weak - I'll say so.

If the problem is how you manage - we'll work on it.

How we think.

Practice over theory.

Data over assumptions.

Execution over motivation.

Systems over chaos.

Profit over vanity metrics.

Long-term business over short-term hype.

No business theatre.

Is there a real problem?

Is there a customer?

Will they pay?

Can we deliver it well?

Are we profitable?

Can it be repeated?

Can it grow?

This is business.

Business Health Check

How healthy is your business?

Take a short Business Health Check and see where the biggest opportunities and risks are.

  • an overall score
  • a score per key area
  • your strongest area
  • your riskiest area
  • a recommended next step
Strategy72
Sales58
Finance64
Operations41
People67
Technology38
Growth55
Overall0 / 100

Resources

Use these before you even become a member.

01

90-Day Business Plan

02

Sales Pipeline Template

03

Cash Flow Template

04

Pricing Calculator

05

AI Opportunity Map

06

Business Health Check

What you won't get

  • Motivational speeches. YouTube has that covered.
  • Fake promises like "10X in 30 days" and "passive income".
  • Ready-made answers with no analysis of your situation.
  • A list of 100 tasks. We work on a small number of priorities with real impact.

What's expected of you

Mentorship isn't outsourcing responsibility. I won't run the business for you - I'll help you run it better.

  • be honest
  • provide the real numbers
  • execute
  • ask questions
  • accept feedback
  • take ownership
  • be ready to change things

If you just want someone to tell you everything's fine - we're probably not the right academy.

Track record

Companies I've built.

I don't teach business theory. I run and build companies in logistics, software, health tech and sport - across Europe, the UK and South Asia.

KeepApp

Co-founder, CIO

A technology product - I own the technology and product development.

Athletic IQ

Co-founder, investor and CTO

A software platform in sport - from the idea to the architecture and the team.

Freight Management Limited

CIO

International freight forwarding - processes and internal systems for real operations.

Syva Health

Co-founder, investor and CTO

Health technology - product, technology and building the team.

Newsletter

The Founder Brief

One idea. One framework. One question that might change how you look at your business.

FAQ

Frequently Asked Questions

Yes. The mentorship, the community and the resources are all delivered online, so you can take part from anywhere.

No. There is recorded material and there are resources, but the core product is mentorship and practical work on your business.

Nikolay Kirilov. The academy is built around his approach, his experience and his direct work with members.

Yes — if you have a serious idea and a real intention to build it.

Yes. The programmes adapt to the stage the business is in.

No. The core business principles apply across very different industries.

We can analyse ideas and opportunities, but the point is not for someone else to choose your life for you.

No — and we won't pretend otherwise. We can improve your decisions, strategy, structure and processes. Execution stays your responsibility.

It depends on the programme and your goals. But if you can't act between sessions, mentorship will deliver limited value.

Not sure where to start?

One good conversation can save you months of work in the wrong direction.

Bring the real problem. We'll look at it together.

If I can help, I'll tell you how. If I can't, I'll tell you that too.