NK90 / Business Build

90 days from idea to execution.

NK90 doesn't end with a business plan. It ends with real action - an offer, an MVP, first market data and a plan for the next phase.

The core goal

After 90 days you should have:

a clearly chosen direction;
a structured business model;
a defined customer;
an offer and pricing;
validation;
a first version of the product or service;
the start of sales;
first real market data;
core business processes;
measurable KPIs;
a plan for the next 90 days.

Three phases

THINK. BUILD. IMPROVE.

Days 1-30

Clarity

THINK

The first 30 days follow the NK30 structure. The difference: we know from day one that execution follows clarity - so every decision is made asking “how will we test this in the next 30 days?”

Theory 01 — Business Foundations
Practice 01 — Personal Business Map + Ideas
Theory 02 — Business Models, Customers, Offers
Practice 02 — Selected Idea + Business Start Map

Milestone 30

Selected Direction
ICP
Problem
Solution
Initial Offer
Pricing Hypothesis
Validation Plan
Skills Map
30-Day Execution Plan

Days 31-60

Execution

BUILD

We stop only thinking about the business. We start building it - offer, MVP, first customer conversations.

Theory 03 — From business model to real market: MVP, validation, pricing, customer acquisition, outreach, content, lead generation, basic CRM, negotiation
Practice 03 — Build the Offer: what we sell, what result we promise, at what price, what's included and what isn't
Theory 04 — Customer Acquisition & Sales Fundamentals: inbound vs outbound, lead, qualification, discovery, proposal, closing, follow-up, retention, referrals
Practice 04 — Go To Market: 100 prospects, 20 contacts a week, 10 conversations, 5 offers, 1-3 early customers

Milestone 60

a real offer and price
MVP
a way to reach customers
sales process
customer feedback
real market data
first sales attempts

We don't measure success by revenue alone. We measure: how much more do we know about the real market compared to day 1?

Days 61-90

Optimisation

IMPROVE

Theory meets reality, and reality almost always says some assumptions were wrong. That's normal. Optimisation starts here.

Theory 05 — Business Optimisation: conversion, pricing, margins, positioning, customer experience, basic finance, KPIs, operations, automation
Practice 05 — Business Review: what worked, what didn't, why, what customers said, where they drop off
Theory 06 — Founder Skills: personalised to the business (B2B sales, ecommerce unit economics, service pricing and capacity, software validation and demos)
Practice 06 — 90-Day Business Review: Day 1 vs Day 90 across ideas, reality, customers, sales, economics, skills and next steps

Milestone 90

Business Model v2
Validated Customer Profile
Refined Offer
Refined Pricing
Sales Process
Initial Customer Data
Skills Development Plan
KPI Dashboard
Business Priorities
Next 90-Day Roadmap

Continuing after NK90

No automatic subscription. A 90-Day Review.

At the end of the programme we decide together whether there is enough value to continue. If there is, the next 90 days can look completely different.

Sales Growth

If selling is now the main problem.

Operations

If there are customers but delivery is chaotic.

Finance

If there's revenue but margins are poor.

Team

If it's time to hire.

Automation

If manual work is limiting the business.

Scale

If the model already works.

We don't build an endless programme. Every 90 days we ask: what is the next bottleneck?

Apply for NK90.

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