Projects & Case Studies
Real problems. Real solutions. Real projects.
Not every business problem looks the same. Sometimes it's: "We have too many different systems." Sometimes: "We don't have a clear sales process." Other times: "We have a product, but the monetisation model isn't ready." Or: "We have a good business, but the market simply doesn't find us." Below are some of the real projects I've worked on.
Projects
Frevix / FML
From a complex freight forwarding process to one operating system
International logistics involves: sea freight, air freight, land transport, import, export, cross trade, booking, shipping documents, pricing, warehousing, tracking, carrier communication.
The challenge was to model the entire operational flow in one ERP environment.
- Sea, Air and Land Freight
- Import, Export and Cross Trade
- Booking management
- MBL / HBL
- Invoices
- Packing lists
- AMS / ISF / AFR / ENS
- EGM / IGM
- Manifests
- Delivery Orders
- Arrival Notices
- Operational costing
- Client pricing
- OHP
- Carrier integrations
- API/EDI logic with shipping lines such as MSC, COSCO, CMA CGM and Hapag-Lloyd
AI layer: the system includes a RAG-based AI assistant that works with operational knowledge, logistics terminology, abbreviations, documents and internal processes.
Business lesson
Don't digitise chaos. Before an ERP, you need to understand how the business actually works.
Threaded
From a fragmented tender process to a structured operating system
Quantity surveying and construction estimating involve a huge amount of documentation, quotes, trades and subcontractor information.
Structured workflow: Intake → AI Trade Allocation → RFQ → Quote Ingestion → Comparison → Adjustments → Self-priced items → Carried-forward values → Final Estimate → Client Export.
- OHP defaults
- Project overrides
- Final client pricing
- Modular pricing
The full modular scope was valued at €28,560 excluding VAT.
Business lesson
Don't start with the buttons. Start with: How is money made? How are decisions made? Where does risk arise? Where is time lost?
Athletic IQ
From a coaching app to a full SportTech ecosystem
A platform for coaches, athletes, parents, administrators.
Features: training, nutrition, performance tracking, gamification, subscriptions, payments, wearables, educational content, AI assistant.
- Stripe Connect
- Coach subscriptions
- Client onboarding
- Platform commissions
- Payments
- Subscription management
Content scale: approximately 440 training and educational videos for athletes aged 8 to 18, using a semi-automated production approach.
Business lesson
A good product isn't a list of features. It has to solve a user problem, monetisation, operational logic and scalability all at once.
GoRose
From technical SEO to business visibility
The way people find companies is no longer limited to Google. Search now also happens through ChatGPT, Gemini, Perplexity, AI Overviews and other AI systems.
- SEO: Technical optimisation
- On-page SEO
- Search intent
- Landing pages
- Content optimisation
- Internal linking
- Authority building
- GEO: Generative Engine Optimisation
- Structured content
- Entity clarity
- Topical authority
- AI-readable content architecture
- External references
- Visibility in generative search
Business lesson
The client isn't buying SEO. They're buying visibility, trust and more chances to be chosen.
Rose Software
Productising digital services
Structuring clear packages for SEO, GEO, Google Ads, Facebook Ads, Video Ads, website creation. The goal is services that are easy to understand and easy to buy.
Business lesson
When a service is hard to understand, package it.
Kapabay
International sourcing starts with trust
Kapabay develops B2B sourcing and international partnerships.
- B2B outreach
- Partnership development
- International contacts
- Sourcing credibility
- Logistics trust layer
- Market expansion
Business lesson
In international B2B business, the sale starts with reducing risk for the buyer.
What do these projects show?
Different industries. One way of thinking.
- How do we make money?
- Where do we lose margin?
- How do we reach the customer?
- How does the work flow?
- Who makes the decisions?
- What should we measure?
- What should we automate?
- How does the customer find us?
- What doesn't make sense to do?
That's exactly why NK Mentoring isn't built around one universal methodology. We understand the business first.