About Nikolay Kirilov
Operator first. Mentor second.
I didn't get into business through the coaching industry. I got into it through the business itself. Through sales. Finance. Operations. Technology. Strategy. Management. Building companies and products. Working across different markets. And all those decisions that look easy only after someone has already made them.
See my ventures and work history on LinkedInHow I look at business
I don't believe every problem is solved with more marketing.
I don't believe every owner needs mindset coaching.
I don't believe revenue growth automatically means a better business.
And I don't believe in one-size-fits-all strategies.
Every business has a different model, different economics, different customers and different constraints. So I start by understanding the system. Then we look for the problem. And only then, the solution.
Experience across business models
Four different worlds. One way of thinking.
Consulting
Strategy · Sales · Pricing · Business development · Operations · Technology
SaaS and Technology
ERP · Tender management · SportTech · AI assistants · Automation · Business systems
Digital Growth
SEO · GEO · Content strategy · Lead generation · Digital visibility · Productised services
International Business
Bulgaria · UK · Europe · Asia · Cross-border partnerships · Sourcing · Logistics
Companies and projects
What I work on, and have worked on.
Frevix / FML
International logistics and freight ERP.
Focus
Business systems, product design, operations, AI and commercial logic.
Threaded
Construction tender operating system.
Focus
Product strategy, workflow design, pricing and AI implementation.
Athletic IQ
Digital ecosystem for coaches, athletes and parents.
Focus
Product, monetisation, Stripe Connect, AI, growth and platform strategy.
GoRose
SEO and GEO platform/service for organic and AI visibility.
Focus
Product strategy, positioning, packaging, commercial model and growth.
Kapabay
International sourcing and B2B partnerships.
Focus
Growth, partnerships and international business development.
The Business & People Consultancy
Business growth consultancy.
Focus
Strategy, finance, sales, operations and technology.
The Business & People Hub
Entrepreneurial community.
Role
Co-Founder & Chief Growth Officer
Momentume
Venture studio.
Focus
Building and managing a portfolio of new businesses and products.
Why I created NK Mentoring
Because there's a huge gap between information and application.
The internet is full of information. A lack of information is rarely the real problem. The real questions are:
- How does this apply to my business?
- What should I do first?
- What should I ignore?
- Is this idea any good?
- Is this investment worth it?
- Is my pricing right?
- Should I hire someone?
- Should I automate?
- Should I change the model?
That's exactly where an outside perspective adds value.
The way I work
I'll be direct.
I won't agree with an idea just because it's yours.
I won't complicate something that can be simple.
I won't recommend a solution just because it sounds trendy.
And we won't measure success by how many tasks got done.
We'll measure it by whether the business improved.
I don't expect your business to look like any of my projects. That's the point. I don't work from a pre-written playbook. First we need to understand: where you are, how the business works, how it makes money, what's holding it back, and what's realistic to change. That's where the work starts.