How to know whether you should raise your prices.

Price is the fastest lever in business and the least used one. The reason is fear, not analysis.

The six signals

• You win almost every quote you send.
• Clients don't comment on price at all.
• You have a backlog of waiting projects.
• Your costs have gone up, but your price list hasn't.
• You over-deliver beyond the contract to compensate.
• Your best people are running at the edge of capacity.

How to raise price without shock

• First on new clients, then on renewals.
• With 30-60 days' notice and a clear reason.
• Alongside a change to the package, not just the number.
• With segmentation - not every client gets the same increase.

If you lose 10% of clients on a 15% increase, you're almost always ahead - in both profit and capacity.