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Money · 27 May 2026 · 5 min
How to know whether you should raise your prices.
Six signals showing your price has fallen behind - and how to correct it without losing your best clients.
Price is the fastest lever in business and the least used one. The reason is fear, not analysis.
The six signals
- You win almost every quote you send.
- Clients don't comment on price at all.
- You have a backlog of waiting projects.
- Your costs have gone up, but your price list hasn't.
- You over-deliver beyond the contract to compensate.
- Your best people are running at the edge of capacity.
How to raise price without shock
- First on new clients, then on renewals.
- With 30-60 days' notice and a clear reason.
- Alongside a change to the package, not just the number.
- With segmentation - not every client gets the same increase.
If you lose 10% of clients on a 15% increase, you're almost always ahead - in both profit and capacity.
About the author
Nikolay Kirilov
Nikolay Kirilov is an entrepreneur, business mentor and founder of NK Academy. He works across strategy, sales, operations and technology.
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